Wilson Unveils Its First Women’s Exclusive Athletic Shoe

Vegas Tennis Team
2 Min Read



Wilson Unveils Its First Women’s Exclusive Athletic Shoe

By Richard Pagliaro | @TennisNow | Wednesday, January 29, 2025

Photo credit: Wilson

Wilson is making waves in the world of women’s tennis.

Today, the brand proudly unveiled the Intrigue Tour, Wilson’s groundbreaking high-performance tennis shoe designed exclusively for female athletes.

Happy Warrior: Keys Shocks Swiatek for First AO Final

Crafted in close partnership with Wilson athlete Marta Kostyuk, the Wilson footwear team delivered a sneaker that combines the comfort of running shoes with the responsiveness needed for a fast-paced tennis style.

“Wilson and I envisioned a shoe that empowers women to move with agility and speed while exuding style; the Intrigue does just that,” comments Marta Kostyuk. “This shoe has accelerated my game, and I aspire for it to elevate the performance of female athletes worldwide.”

The design features an innovative fit that reflects comprehensive research into women’s foot anatomy and preferences.

“Understanding that women’s feet have unique characteristics compared to men’s, our dedicated team invested significant time in achieving a secure and confident fit for those on the court,” explains Shivam Bhan, Senior Director of Footwear at Wilson.

Tennis Express

The in-depth testing process culminated in a women’s specific last, setting a new benchmark for Wilson’s women’s tennis footwear. “Post-development, we focused on designing from the inside out, prioritizing the materials that have the closest contact with the feet,” adds Bhan.

Mark your calendars for February 11th when the Intrigue will officially launch in the Dewberry colorway. Additional releases and color options are anticipated throughout the year. In addition to the Tour model priced at $158, the Intrigue series will also feature Pro ($138) and Lite ($98) variants to cater to various playing styles.



Share This Article
Leave a comment