Introducing the TikTok Tennis Creator Network at the Nitto ATP Finals
The program unites vibrant TikTok creators from around the globe!
November 04, 2025
ATP Tour
By Press Release
In an exciting collaboration, the ATP and TikTok announce the launch of the Tennis Creator Network, making its grand debut at the 2025 Nitto ATP Finals.
This initiative brings together a dynamic group of TikTok creators from various corners of the world, granting them exclusive behind-the-scenes access to the thrilling season finale in Turin. It’s a fantastic opportunity to link fans with their favorite tennis stars!
Bridging Creators, Players, and Audiences
The Tennis Creator Network features prominent figures representing the nine ATP Masters 1000 tournaments, including @kanoaigarashi (Indian Wells), @jeannemm5 (Monte-Carlo), @rafaelescrig (Madrid), @sespo, @luca.campolunghi (Rome), @yuvirayz (Toronto/Montreal), @gabesco (Cincinnati), @之昊Will (Shanghai), and @championsdudigital (Paris). Together, they boast an impressive following of over 25 million on TikTok.
Each creator will embark on an action-packed agenda throughout the Nitto ATP Finals, capturing moments from media day, red-carpet appearances, practice sessions, and post-match opportunities. They’ll engage with players and share the Finals experience through their unique storytelling!
Revamping the Nitto ATP Finals
During this exciting week, creators will share content across their own platforms, as well as on the ATP Tour’s official channels and tournament platforms. Expect TikTok takeovers and engaging mini TikTok documentaries! This initiative strives to provide genuine, creator-driven narratives that revitalize tennis storytelling and engage new audiences.
“These creators embody a vibrant global community that thrives on digital culture,” expressed David Slade, Senior Director of Digital Strategy and Content at ATP Tour. “By enhancing access during one of tennis’ premier events, we’re forging a vital connection between the sport and the next generation of fans.”
“We are excited to see the ATP Tennis Creator Network materialize,” added Rollo Goldstaub, TikTok’s Global Head of Sports Partnerships. “With stars like Alcaraz, Shelton, and Djokovic, alongside a passionate fan community, tennis is flourishing on TikTok. Our partnership with ATP enables creators to showcase the sport uniquely, further embedding it in global culture.”
Expanding the Experience
The Tennis Creator Network is an integral part of the ongoing global content partnership between ATP and TikTok, initiated in August 2025. It enhances ATP’s creative storytelling efforts, building on recent collaborations with Overtime and the “It All Adds Up” brand campaign, developed with Wieden+Kennedy.
In 2026, participating creators will also work alongside the ATP Masters 1000 tournaments they represent, further enriching storytelling and connecting with fans throughout the ATP Tour season. Additional creators will collaborate with selected ATP 500 and ATP 250 tournaments to amplify promotions across the entire ATP landscape.
