By Richard Pagliaro | @TennisNow | Tuesday, January 7, 2025
Photo credit: Psycho Bunny
The 2024 season marked a transformative chapter for Alexei Popyrin.
Popyrin celebrated his first-ever Masters 1000 title in Montreal, triumphed over Grand Slam titan Novak Djokovic to reach the US Open’s round of 16, and took a significant step forward by getting engaged to his long-standing partner, Amy Pederick.
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What do you do for an encore after such an incredible year?
Popyrin is embracing the excitement as the inaugural professional tennis ambassador for Psycho Bunny, recognized for its vibrant and recognizable logo.
Inspired by Psycho Bunny’s fruitful partnership with Tennis Canada during his Montreal journey, Popyrin felt an undeniable connection to the brand. “Psycho Bunny is everywhere, it’s hard to overlook,” he expressed. “Their captivating logo and dynamic energy made me intrigued.”
“Experience wearing their premium fabrics on the court was enlightening, but it was my interaction with the team that truly captivated me. Their enthusiasm and dedication to tennis motivated me, and after witnessing their prominent presence in Montreal, I was eager to join forces with them. I’m both excited and honored to be the first tennis ambassador for Psycho Bunny, eager to embark on this journey.”
Psycho Bunny revealed that Popyrin’s attire will be a bespoke collection not available for general sale, serving as an inspiration behind Psycho Bunny’s upcoming Bold Moves line.
“Alexei will showcase a uniquely designed performance outfit that aligns with both his athletic requirements and personal style,” Psycho Bunny stated. “This exclusive collection marries specialized, high-tech apparel with Popyrin’s unique flair and Psycho Bunny’s bold fashion statement, designed specifically for him to reflect his sporting prowess.”
“While this collection is tailored solely for Alexei and won’t be on public sale, it will influence the future Bold Moves collection. Alexei will also star in forthcoming brand campaigns and seasonal product showcases, highlighting Psycho Bunny’s mix of high-performance tennis wear and lifestyle apparel.”
Ranked World No. 25, Popyrin has been sharing glimpses of his Psycho Bunny practice gear on social media as he gears up for the Australian Open.
