By Richard Pagliaro | @TennisNow | Wednesday, March 5, 2025
Credit: Leylah Fernandez Instagram
This week at Indian Wells, Big Foe is turning heads!
Frances Tiafoe and Leylah Fernandez, the vibrant faces of lululemon, will star in the brand’s captivating interactive promotions at the BNP Paribas Open.
Key highlights from lululemon’s Indian Wells experience include:
EPIC Stunt Activation: An eye-catching installation just steps away from the tournament grounds. It features massive tennis-themed props, immersive photo opportunities, and exclusive giveaways that surely won’t be missed.
BIG FOE Vending Machines: These oversized, customized vending machines located at the lululemon store in Palm Desert and near the tournament entrance are offering limited-edition Big Foe headbands and chains exclusively for lululemon members who verify their status.
Moreover, fans seen sporting this exclusive gear during the tournament could win a lululemon gift card redeemable at the local store!
Billboards & Digital Extravaganza: Don’t forget to glimpse at the eye-catching billboards along I-10 and at the Palm Springs airport showcasing Frances Tiafoe’s dynamic presence.
