Unveiling the 2026 Capsule: ATP and Palmes Blend Tennis with Street Culture
Today marks the launch of the highly-anticipated second capsule from ATP and Palmes.
May 04, 2026
Giovanni Benvenuto
This exclusive summer collection showcases a carefully selected lineup of tees, caps, and accessories that blend the rich heritage of tennis with elevated street style.
By Press Release
The ATP is stepping decisively into the world of fashion and culture with its latest collaboration alongside the Copenhagen-based brand, Palmes.
Launching today, this capsule celebrates the sport’s rich heritage with a unique array of apparel and accessories inspired by tennis. The limited-edition collection includes a curated selection of ringer tees, sleeveless styles, graphic tees, vintage-style caps, a chic graphic bandana, and an eco-friendly tote bag.
This collection uniquely melds Palmes’ cutting-edge design philosophy with the longstanding legacy and global impact of the ATP. It draws from both on-court tradition and off-court creativity, aiming to connect sport with the realms of fashion, lifestyle, and culture to engage a new generation of tennis aficionados.
According to Joan Carrera López, ATP VP of Licensing & Retail: “Contemporary fans interact with tennis in ways that extend far beyond the court. This collaboration with Palmes is part of our broader fashion initiative, allowing the ATP to convey the spirit of the sport through a fresh and creative lens that resonates with culture, style, and a new wave of tennis fans.”
Nikolaj Hansson, Founder of Palmes, expressed: “Palmes emerged from a desire to innovate within tennis as a sport and cultural phenomenon, encouraging broader engagement with our beloved game. This second capsule with the ATP exemplifies this vision, playfully intertwining our mutual passion for all things tennis.”
You can grab the ATP x Palmes capsule at:
• ATP Masters 1000 Rome in the ATP Store
• Online at atptourstore.com and Palmes.co
• Palmes’ flagship store in Copenhagen
This launch builds on the success of our first collaboration with Palmes and strengthens the ATP’s presence in the fashion and lifestyle landscapes. It follows a series of co-branded collections with premier sportswear labels and enduring partnerships with iconic brands like Lacoste.
The Palmes collaboration is part of a wider initiative by the ATP to solidify its fashion strategy, exemplifying a major leap into the lifestyle arena. This includes the establishment of a dedicated licensing and retail team and the introduction of the ATP Store, a global online destination for tennis apparel and accessories.
