By Richard Pagliaro | @TennisNow | Thursday, January 9, 2025
Image credit: lululemon
A vibrant force is set to electrify Melbourne this month.
With the dawn of a new year comes a fresh wardrobe for Frances Tiafoe, who has officially partnered with lululemon as a brand ambassador.
Pegula: Swiatek Situation Sparks Mixed Feelings
Ranked No. 17 in the world, Tiafoe, known for his previous affiliation with the Swoosh, will unveil his new lululemon attire at the Australian Open. He will sport a custom Metal Vent Tech Tee and Pace Breaker Shorts in a striking Passionate Pink, complemented by a Sojourn Windbreaker Jacket that pays homage to his roots in Washington DC, Maryland, and Virginia.
Joining Tiafoe is former US Open finalist Leylah Fernandez, as lululemon welcomes its second prominent athlete to the fold.
The 26-year-old Tiafoe expressed his aspiration to bring a wave of change to athletic fashion with lululemon. “lululemon is redefining performance wear by merging functionality with style,” he stated. “I’m thrilled to collaborate with a brand that encourages self-expression, and I can’t wait to participate in the creative journey both on and off the court.”
As a lululemon Ambassador, Tiafoe will engage with the brand to “advise, test, and share insights on new innovative products and designs,” according to a statement released by the company.
This collaboration, along with an upcoming spring collection that promises a “premium lineup for tennis,” signifies lululemon’s growing commitment to the sport. The brand plans to integrate feedback from both Fernandez and Tiafoe to enhance future offerings.
“We’re thrilled to have Frances Tiafoe join the lululemon family,” expressed Nikki Neuburger, Chief Brand and Product Activation Officer. “Our ambassadors play a vital role in our brand ecosystem, inspiring and influencing guests worldwide while also offering invaluable insights to enhance our performance gear.”
“We are eager to expand our presence in the tennis realm through our partnership with Frances and continue delivering top-tier apparel.”
