By Tennis Now | @Tennis_Now | Friday, March 14, 2025
Photo credit: Matthew Calvis
The future of the BNP Paribas Open is looking bright!
BNP Paribas has generously renewed its title sponsorship of the BNP Paribas Open, extending their commitment through 2029, solidifying their role as the event’s longest-standing title sponsor.
“We are excited to continue our collaboration with BNP Paribas,” said Tournament Director Tommy Haas. “Their unwavering support has been pivotal in elevating the BNP Paribas Open to an unparalleled level of excellence.”
“We eagerly anticipate building upon our shared legacy and delivering fans the extraordinary experiences, exhilarating matches, and unforgettable memories they’ve come to love.”
Since their sponsorship began in 2009, BNP Paribas has played a vital role in the tournament’s remarkable journey, which has seen soaring fan attendance, a significant economic boost for the Coachella Valley, and a record ten consecutive Tournament of the Year accolades from both the ATP and WTA Tours.
“Renewing our contract with the BNP Paribas Open is a clear indication of this event’s ongoing growth and the strength of our partnership,” said José Placido, CEO of BNP Paribas USA and CIB Americas. “Our dedication to advancing tennis at every level has established us as a trusted partner, making the BNP Paribas Open a flagship event for tennis in the Americas.”
“This agreement not only promises to draw top-tier players but also enhances the experience for attendees and contributes positively to the Coachella Valley economy, nurturing the talents of the next generation of athletes.”
