ATP Extends Global Partnership with Yokohama Tyres Until 2028
The acclaimed Japanese tyre manufacturer reaffirms its position as Official Tyre Partner and Gold Partner of the ATP Tour through 2028.
November 14, 2025
ATP
ATP Strengthens Ties with Yokohama Through 2028.
By ATP Staff
The ATP has officially confirmed the renewal of its global partnership with Yokohama Tyres, ensuring that the premium Japanese tyre company continues to serve as the Official Tyre Partner and Gold Partner of the ATP Tour until 2028.
This renewed collaboration will see Yokohama expand its footprint in the world of tennis, activating its brand at a wider range of ATP Tour events, including the prestigious Rolex Monte-Carlo Masters, Internazionali BNL d’Italia in Rome, the Mutua Madrid Open, Bitpanda Hamburg Open, and the Nitto ATP Finals.
In addition, Yokohama will take on the role of Presenting Partner for the ATP Hot Shot of the Month, a fan-favorite initiative that spotlights the most thrilling moments on the ATP Tour. This partnership will further enhance Yokohama’s year-round visibility across ATP’s digital and social media, connecting with millions of tennis enthusiasts globally.
Key benefits of this partnership include on-court and on-site branding opportunities, along with access to premium corporate hospitality experiences at major ATP events.
Daniele Sano, ATP Chief Business Officer, noted, “Our partnership with Yokohama has set a precedent as our inaugural Official Tyre Partner. We take pride in collaborating with a leader in the industry while remaining committed to enhancing fan engagement. We are thrilled to see Yokohama deepen its commitment to tennis, and we eagerly anticipate the next chapter in our partnership.”
Giovanni Angelo Ponzoni, CEO of Yokohama Europe, expressed, “We are tremendously proud to extend our partnership with the ATP, a cornerstone of global sporting excellence. This renewed agreement allows us to elevate Yokohama’s premium brand visibility while delivering extraordinary experiences for our business partners. The ATP provides an unparalleled platform to engage with a worldwide community that shares our passion for excellence and high performance. We look forward to continuing this successful journey together.”
