Celebrating an Extended Partnership Between ATP & Lexus
Lexus solidifies its role as the Official Automotive Partner and Platinum Partner of the ATP Tour until 2028.
Date: November 06, 2025
Image by Corinne Dubreuil/ATP Tour
ATP CEO Eno Polo and Lexus Europe Head Andre Schmidt at Turin.
By Press Release
In an exciting development, the ATP has confirmed a multi-year extension of its collaboration with Lexus, a trailblazer in the premium automotive industry. Lexus will continue its prestigious role as the Official Automotive and Platinum Partner of the ATP Tour through 2028.
Since their alliance began in 2023, Lexus has proudly served as the Official Car partner at illustrious events such as the Nitto ATP Finals and Rolex Paris Masters, as well as a vast array of global tournaments, including Almaty, Hamburg, Kitzbuhel, Montpellier, and more.
This renewal allows Lexus to strengthen its connection with the tennis community through a diverse tournament portfolio and enhanced brand visibility via ATP Tour’s digital and social media platforms. Lexus continues to be the Title Partner of ATP Head2Head—an innovative digital initiative highlighting the Tour’s most thrilling rivalries, complemented by an engaging content series featuring ATP players in fun challenges during tournaments.
Lexus will also maintain its commitment to sustainability by providing a fleet of electrified vehicles for transportation at sponsored events, ensuring the seamless movement of players, officials, and guests. With self-charging hybrids, plug-in hybrids, and all-electric models, Lexus shows its dedication to eco-friendly practices, aligning perfectly with the ATP Tour’s sustainability goals under ATP Serves and UN Sports for Climate Action, which aims for Net Zero emissions by 2040.
Eno Polo, ATP CEO, expressed: “Lexus is a partner that truly enhances our Tour. Their enthusiastic support for tennis has uplifted the experience for players and staff at major events and has significantly contributed to our sustainability initiatives through ATP Serves. Their purpose-driven approach is what makes this collaboration unique, and we look forward to building on this foundation.”
Andre Schmidt, Head of Lexus Europe, stated: “The partnership with the ATP Tour symbolizes our shared dedication to excellence, precision, and passion—values that are intrinsic to our brand. With our electrified portfolio, we provide luxury options tailored to the personal experience, perfectly mirroring the essence of world-class tennis.”
All photo credits belong to Corinne Dubreuil/ATP Tour.
